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Mr. Gillette's Revolution
About 100 years ago, a man named King Gillette patented a small invention that revolutionized the world. The invention, as you may have guessed, was just a slight improvement on the "safety razor," a device that wouldn't slice open a man's throat if he slipped while shaving.
But the real revolution was not the device. Rather, it was in the way it was marketed. There were two aspect to this. First, although the razor itself was designed to be kept, the replacement blades were disposable. This virtually began what has been called, "the disposable society." For example, if your grandparents' families bought milk, they probably bought it in bottles that were