Today's post is more of a long, rambling kind of question rather than tips or ideas. It's something I've been thinking about for a long time. As an acquiring editor, it is part of my job to think of these things. Also, sometimes when I'm at conferences or on panels, I get asked about this. Also, as a deck designer, I get either critiqued or praised for this. What is "this"? Let me tell you.
The Rider Waite Smith (RWS) deck revolutionized tarot for many reasons. And, in the US, it is the most popular deck, selling who knows how many copies a year. Additionally, most teachers use it for classes and in most workshops I attend at conferences, the RWS is the "common language" amongst