Our Marketing department very occasionally encourages us to write blog posts in the form of lists. You know the type: 5 Ways to Cast a Spell, 7 Things You Must Know About Mayans, 14 Beauty Secrets of Witchy Women, 101 Ways to Procrastinate at Work. We’ve all seen these kinds of articles on the internet, and there’s a reason for it: people simply click on those more, apparently.
This fact really sunk in when I was at my parents’ house over the holidays. They’d just bought a hot spot so they finally had an Internet connection at home (yes, in 2012), and my dad spent a good hour just clicking on articles like “The 10 Top-Paying Jobs with 2-year Associate’s Degree,” "The Top 10