A system for creating behavioral change that involves giving undesired stimulation in response to an undesired behavior, such as giving an electric shock every time a person inhales on a cigarette in the hopes that the pain (shock) and behavior (smoking) will become associated leading to ceasing of the behavior in order to prevent the pain. Many consider this to be ineffective and unnecessary.
Written by author and journalist Heather Greene.
"This is my chance to say to all those who have touched my life Thank you, you have given me more than you will ever know."—Dolores Ashcroft-Nowicki, 2016
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