Yes, Santa Claus (as we know him today) is a fairly recent development, culturally speaking. And yes, the Cocoa-Cola Company shaped his look. And yes, his image is often used to sell things. But rather than discrediting his existence and mythological importance, these things may be seen as proof of his aliveness, relevance, and magical potency.
Let's consider. Santa is derived from St. Nicholas, the saint associated with generoisty. He's aligned with the energies of abundance, gratitude, and general jolliness. He works with elves and has even been called an elf. He has a white beard, is near-omniscient, and stays far away for most of the year, so he fits the archetype of the wizard/hermit. And he grants wishes! You must admit that Santa is one magical fellow. To honor him today, consider placing a representation of him on your altar, ,making a Christmas wish, and donating even just a tiny bit to a charity of your choice. |
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